Our Story

At Studio Lorelei, we believe the world leaves traces on us, and we in turn try our best to capture that feeling - drawing it out. 

A bit about the human behind the brand: Hi, I'm Lorelei. Trained in architecture and guided by a love of travel, I carry a sketchbook wherever I go—capturing mountains, cities, and quiet corners of the world. Each design begins as a hand-drawn sketch, later scanned and carefully translated into wearable art. Hours can slip away as I draw, each line becoming a memory, a story, a fragment of place. These sketches have found a new life on t-shirts, totes, and prints—pieces that are sophisticated yet down-to-earth, modern without the noise of trends, made for everyday explorers.

Studio Lorelei was born from a love of travel, architecture, and memory.  It’s about celebrating the textures of place, the traces we leave, and the stories we carry home with us. Each piece is created to be timeless, human in scale, and honest in spirit—something you can wear every day, and feel a little spark of wonder. 

Inspired by the saying, “take nothing but photos, leave nothing but footsteps,” our philosophy is rooted in sustainability and respect for the landscapes that inspire us. 

A note on process: Each order is printed individually, just for you. This means delivery can take a little longer, but it also means we’re not contributing to the cycle of fast fashion or mass consumerism—only creating what is truly wanted and worn.